Welcome to Global Revenue Forum Lisboa!

Opening Session with XLR8 CEO José Pedro Almeida

Speaker: Mercedes Branca - Revenue Manager Central (SANA)

Revenue Management is Mercedes Branca's passion. This passion has been driving her for over 19 years at Grupo SANA, where she leads her team with a strategic and creative vision, always focused on results.

Speaker: Alexandre Pereira - Head of Commercial Strategy - Real Hotels Group

Alexandre Pereira's professional career in hospitality began at Grupo Hotéis Real in 2006, in the Reservations and E-Commerce departments.

However, it is in the Revenue Management discipline that he has specialized since 2008. At the time, he developed the principles of Revenue Management at the Sonaeturismo group, when it opened the refurbished Troia Resort. Early on in this area, with a bachelor's degree in Tourism Marketing, he also worked for the Radisson Hotel Group in Stockholm, where he experienced this sector in the Nordic market between 2013 and 2016.

He returned to the Real Group to become Director of Revenue Management in 2016, where he excelled in applying the best Revenue Management practices - in operational, commercial, distribution and analytics areas.

He was appointed Commercial Director of Real Hotels Group in November 2022, leading the Sales and Revenue Management areas.

Speaker: Patrícia Correia - Hotel General Manager | Teacher | Speaker

Being a hotel manager is the profession that life has chosen for her and which she has accepted with passion. The art of hospitality runs through her veins and learning and teaching are an integral part of her life. She is a trainer at the Portimão Hotel School, the Digital Academy of Turismo de Portugal, ISMAT - Instituto Superior Manuel Teixeira Gomes and ADHP - Associação de Diretores de Hotéis de Portugal. She is what is known as a "life time learner" and whenever possible, she travels abroad to better train herself as a professional.

She is a people person and VP for Events at ADHP - National Association of Hotel Directors of Portugal. A born communicator, she hosts Inovtalks - a hospitality videocast / podcast where she talks to the most diverse names in the trade.

Sponsored by SANA

Speaker: Francisco Nogueira de Sousa - CEO & FOUNDER BlueShift

Professional with a 15-year career at Starwood Hotels & Resorts, in leadership roles in the commercial and operational areas. He was General Manager of the Hotéis Real group, where he led a major restructuring. He has a degree in Hotel Management and several diplomas in Leadership, Strategy, Finance, Marketing, Branding, Sales, Six Sigma and Blue Ocean Strategy from schools such as INSEAD and MCE. He founded BlueShift in 2012 and in 2017 he was named the best General Manager of the Marriott group in Europe. He is currently CEO of BlueShift, Chairman of merytu, a technology company revolutionizing the job market, and a board member of Tripwix, a platform for luxury travel lovers.

Speaker: Sérgio Leandro - Senior Vice President Operations Highgate Portugal

Optimistic hotelier with over 20 years in executive leadership positions, determined to identify and unlock human potential. Currently Senior Vice President of Operations for the Highgate group, he is responsible for a portfolio of 20 multi-brand units in Portugal, as part of one of the largest and most ambitious hotel projects in Portugal. Previously, he held general management, area director and global sales director positions for different international groups in London for 10 years. It was there that he was distinguished as one of the best 20 general managers in the UK, and was part of the team that took the Dandelyan to number 1 in the 50 Best Hotel Bars world ranking. With a degree and Master's in International Hotel Management from the University of Surrey, at the start of his career he worked for 14 years in Portugal at the iconic Pine Cliffs. Here he held senior positions in revenue management, accommodation and operations. It was during this period that he discovered his interest and passion for revenue management, something he further developed by training at Porto Business School and other institutions, particularly in the area of total revenue management.

Speaker: Sérgio Guerreiro - Coordinating Director of the Knowledge Management Department at Turismo de Portugal

PhD in Tourism. Over 25 years' experience in the tourism sector in the areas of strategy, market intelligence and innovation.

Coordinating Director of the Knowledge Management Department at Turismo de Portugal and Chairman of the OECD Tourism Committee. Expert in various working groups of international organizations such as the WTO, OECD, ETC and WEF. Visiting Assistant Professor at Nova SBE, Nova IMS and Universidad Europea das Canarias.

The Free Lunch will last 1h30.

We suggest the Hotel Restaurant THE GARDEN, located on the event floor. Alternatively, you can find a wide variety of restaurants around the hotel.

Speaker: Paula Reinoso - Senior Account Manager, Spain & Portugal - STR

Paula Reinoso is responsible for leading and delivering the Account Management and Business Development plans for Spain and Portugal at STR, part of the CoStar Group, a world leader in commercial real estate information.

With over 16 years of experience, Paula began her career as a Data Analyst in Deloitte's HotelBenchmark team, which was acquired by STR in 2008. She was responsible for the growth and development of the hospitality data sample in many geographic regions. She has also worked in the hospitality industry, including LATAM, Asia and South Africa, and has worked with many major global client accounts.

Moving to STR's Account Management team, Paula initially served a portfolio of clients in Central and South America, but then moved on to focus on the Iberian Peninsula, leading the launch of new products in the region, such as Forward STAR, as well as successful platform and software migrations.

Paula has a degree in Business Administration from the University of Buenos Aires and proudly represents STR at Tourism Fairs and other Hotel Industry events and lectures in Spain and Portugal.

Speaker: Nuno António - Guest Assistant Professor at NOVA IMS and CTO of Itbase/WareGuest

Nuno António has a PhD in Information Science and Technology, a master's degree in Hotel Administration and Management and a degree in Software Engineering. His research interests are related to Data Science, namely the application of Machine Learning, Text Mining, Data Mining and Big Data to management. Nuno António is a Visiting Assistant Professor at NOVA IMS and CTO of Itbase

XLR8, Lybra, Ideas and Duetto - Disruptive Artificial Intelligence Trends in Revenue Management

Panel: Natasha Pereira (Sales Manager XLR8), André Santos (Director of Hospitality Solutions EMEA @ Duetto), Mano S Ladhar (Global Partner Manager, Global Alliances @ Ideas) and Fulvio Giannetti (CEO & Co-founder @Lybra)

Moderator: Ricardo Sereno