From training to implementation
100% online teaching
How to price your hotel? What is the secret of running RM efficiently in only 1-2 hours a day? How to ensure effective communication between RM and their colleagues? How to organise short but efficient strategy meetings?
The answers to these and many other questions in the course Revenue Management: The Essential Guide to RM.
We unveil techniques and everything you really need to know about Revenue Management, from going step-by-step through the yield management process to developing a budget and annual strategic plan. We share tips and tools developed over the years and best practices from some of the leading international chains. The content you need to take your Revenue Management function to the next level.
Programme with Interim Sessions
This programme has been designed to ensure regular monitoring by the trainer throughout the 6 weeks of online training. The live online interaction sessions are held on pre-defined dates so that all the questions that trainees have throughout the modules can be clarified.
Before the sessions the trainer will ask you to send in the questions to be asked or reference to the recapitulation modules. However, during these sessions you may approach the trainer with any questions or suggestions.
6 live online sessions with trainer
Estimated duration 30-60 minutes each
Learn for yourself, but also with questions from others: open sessions with all trainees simultaneously
Before each session the topics / questions will be collected from each trainee
Consultancy
The challenge of training focuses mainly on transposing theoretical content into practice. Although the XLR8 course is essentially practical, we have built a post-training programme, to facilitate the execution process that consists in scheduling 5 customized meetings, "one to one" with each hotel unit.
This meeting should be attended by all those involved in defining the strategy of the unit / hotel group, including revenue management, sales, marketing, general management, etc. The objective is to discuss the main barriers identified by the hotel unit and, together, define the best implementation models to follow.
Throughout the various training and consultancy sessions we will provide the necessary know-how and the basic templates so that analysis tools and support documents can be built. In addition, we also help to ensure that strategy meetings are efficient and that the processes in practice are adjusted to the reality of the Hotel Unit or Group of Hotels.
More on consultancy meetings
Content of the meetings
The content is adjusted to the reality of each hotel unit or group of hotels. The first meeting (kick-off) serves precisely to customise the programme through a survey of the needs and barriers identified. However, below is a suggestion of the contents and structure of the consultancy programme:
1. Kick-off meeting
Objectives and alignment of expectations
Needs assessment
2. Review Structure
Segmentation
Account Management Model
Price Structures
3. Review of Strategic Guidelines
Strategic Plan
Share Plan by segment
Revenue Plan: Scenario simulation
4. 1st Strategy Meeting: XLR8 prepares and leads
Regularity and necessary elements
Structure of the meeting and expected outputs
5. 2nd Strategy Meeting: XLR8 observes
Regularity and necessary elements
Structure of the meeting and expected outputs
Tools and Documents to be developed
The consultancy model is based on a monitoring basis by the XLR8rms team in the review of materials that the hotel unit will develop throughout the training and customised meetings.
To make the process efficient and ensure that the results of the programme translate into increased revenue, various supporting materials should be developed by the Hotel/Group. Some of these are mandatory, as noted below:
Strategic Plan
External Analysis
Internal Analysis (mandatory)
Characterization of Competition (mandatory)
Revenue Plan
Strategic Guidelines (mandatory)
Action Plan (mandatory)
Pricing Structure (mandatory)
Segmentation (mandatory)
Job Description
Revenue Management Procedure
Among others
Note: Know-how and templates will be shared during the training and consulting sessions
Are you looking for a consulting project with a larger scope?
Consult our programmes...
Frequently Asked Questions
In what way(s) can I proceed with the payment and registration?
You can make your payment and registration by bank transfer. Please proceed with the following steps:
IBAN for transfer: PT50-0033-0000-45461618464-05
We look forward to receiving copy of transfer receipt and billing details (name and VAT number) from info@xlr8rm.com
We will then send you an email with: training accesses, respective invoice and we will ask you to schedule a meeting so that we can review the programme and define dates
Can I share my access or training content with others?
The accesses are exclusive to the people designated for the programme. That is, as mentioned, the programme is valid for teams of 1 to 10 elements for which the accesses will be valid. As described in the privacy policy, access is personal and non-transferable, and in no way may it be shared, disclosed or communicated to third parties. For this purpose, the trainee undertakes to diligently use and keep confidential his/her data and training contents, assuming for all legal purposes all the consequences of their disclosure to third parties.
What is the estimated duration of the programme?
The first part of the programme - training and interim sessions - should take place within a 6-week period. After the training, a kick-off meeting should be scheduled where both parties - XLR8 and the hotel or hotel group - establish a schedule that includes deadlines for materials to be developed and meeting dates to be scheduled, and it is expected that these meetings will take place over a period of 2-4 months, depending on the availability of the hotel/group team.
How long will my access to the online training be active?
Access is active for a minimum of 6 months from the moment of registration/payment
Is it mandatory that everyone on the team has to attend every weekly session or consultancy meeting?
No, there is no minimum number of compulsory sessions or meetings. In other words, each member of the team may attend all or only some of them, without prejudice to the finalisation of the programme.
Will the meetings be face-to-face or online?
The meetings included in the programme are online, as are the interim sessions. If you wish to hold face-to-face meetings, this service has a cost to be informed.
Which units or groups is the programme aimed at?
For hotel units or hotel groups that wish to:
Restructure or improve the productivity of your revenue management department
Implement a revenue management culture
Create a new revenue management structure that may include hiring a new team member to assume this function within the unit/group
Ensure that all teams within the hotel/group are trained and aligned with the revenue management processes
Which elements does the programme address?
Within each structure, we recommend including all team members who have direct contact with revenue management, namely:
Sales and Marketing (where we include E-commerce, among other areas)
Directorate General
CRM Manager/executive
Front Office Manager/executive
F&B Director
Among others